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Modesto

Strategy | Re-branding | Web Design | Copywriting | Brand Management

Modesto is Hector Diaz's chef-led trattoria that pairs “oh-holy-crap-this-is-so-good” wood-fired pizzas and Italian plates of squid, pasta, caprese salad and elegant comfort food with iconic wines and small-batch, boutique wines. Located in the Grove Arcade, even the atmosphere is scrumptious, thanks to Aimee Diaz. My job was to learn their story, update their narrative and brand, and create a site and voice that matched the place and people of the Diaz Restaurant Group. I hired two amazing local photographers Molly Milroy and Jesse Kitt to capture the vision of the brand and they also took images for Salsas, Bomba and Farm 44. 

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