Strategy | Rebranding | Web Design | Copywriting

Modesto is Hector Diaz's trattoria that pairs high and low - wood-fired pizzas with esoteric Italian inspired plates, small-batch, family owned wines with elegant comfort food in a delicious downtown Asheville atmosphere. My job was to update their story and brand and create a site and voice that matched the place and people of the Diaz Restaurant Group. The amazing local photographer Molly Milroy took the photos for Modesto, Salsas, Bomba and Farm 44.