Advertising is a slice of marketing.
I'm a marketer. But I LOVE advertising. I love Peggy Olson and Mad Men, but long before that series, I was already hooked on the intersection of psychology and commerce. Why do we buy what we buy? Which brands apprehend our imaginations?
As a marketer, I research each client's industry in great depth, learn about their product or service,
their goals and the market or markets they hope to enter and conquer and then help clients develop brand messaging that will lead to the fulfillment of goals and interactions. I'm your brand guru, message creator, tactical planner, web builder and will support you from idea to launch and long afterwards.
My process is always about research, strategy and collaboration. I listen to you and we chart a course.
Everything falls out from that, most especially the story and the best way to tell it.
Brand Development & Management
Like it or not, you are who people think you are.
You, your company, your organization or cause is a brand.
Defining your brand well and sticking with it is one of the hardest and most satisfying things you can do. You can certainly evolve, and good brands do this, but the best brands have a foundation and legs.
I can help define you or uncover you, find your voice and identity, do the right research and reach your targets. I use a process that has evolved over 17 years in marketing. It includes extensive market and competitive research, a close look at your product, service, cause, business and discussing your targets, market segmentation and helping you develop or redefine your brand voice, visual vocabulary, messages to markets and deployment through the right channels.
The right words matter. They just do. They're what we use, regardless of continent or language, to show love, to confess, to state a truth, to apologize, to express why we're special or why we're lost or victorious or how we're doing something that will set the world on its elbow.
Words create an understanding between people. They define and connect us. We want to be heard and to find our community. Commercially, words help build brands, sell ideas and products, characterize our individuality and allow us to define our goals.
I have written copy for websites, brochures, consumer packaging, e-newsletters and e-blasts, event promotions, blogs, direct mail campaigns, press kits, arts performer profiles, catalogs, radio spots & .... you get it.
Website Development & Building
Working solely or with coders, I create websites that showcase my clients' brand, product, service, online store, event or cause NOT based on my biases, opinions or preferences, but based on the target customers my clients are trying to reach. Period. Everyone has a point of view. Connecting with your target audience, the people you want to engage and getting them to join matters way more than what I think.
Audience Development | Social Media and Client Communications
Using social media to your advantage means developing content with some legs and reaching out to targets regularly with the information that will keep them returning to your site and pages. I work with clients to nail down themes, topics, a schedule to automate posting and regular updates via email. Your targets want to hear from you, but only if you have something actually to say. Developing content in your brand voice and for your targets is an area where I excel - whether it's for a specific distribution list or for your fans on Instagram.
Don't have a list of current and potential clients? I can help with that too!